Deceptive reference pricing misleads consumers about what?

Deceptive reference pricing misleads consumers about what?

• A. The quality
• B. The brand
• C. The regular price
• D. The warranty

Answer: (C)

Reference pricing hinges on a benchmark price that shoppers use to judge a deal. Deceptive reference pricing misleads consumers about the regular price, meaning the price shown as the normal or regular price is inflated or not representative. When the advertised sale price is compared to this inflated regular price, the discount appears larger than it truly is, shaping a misleading impression of savings. This doesn’t involve the product’s quality, brand, or warranty; it’s about the price benchmark used to frame the deal.

Reference pricing hinges on a benchmark price that shoppers use to judge a deal. Deceptive reference pricing misleads consumers about the regular price, meaning the price shown as the normal or regular price is inflated or not representative. When the advertised sale price is compared to this inflated regular price, the discount appears larger than it truly is, shaping a misleading impression of savings. This doesn’t involve the product’s quality, brand, or warranty; it’s about the price benchmark used to frame the deal.