Unlike PR, ______ is a paid form of communication, delivered through media from an identifiable source

Unlike PR, ______ is a paid form of communication, delivered through media from an identifiable source

• A. Advertising
• B. Public relations
• C. Publicity
• D. News release

Answer: (C)

Paid media is the key idea here: advertising is a paid form of communication delivered through media with a sponsor that’s clearly identifiable. Public relations focuses on building relationships and earning media coverage, so it relies more on publicity—coverage obtained without paying for it and not directly controlled by the sponsor. A news release is a PR tool intended to generate such coverage, not a paid placement itself. Because the statement emphasizes payment and a clearly identifiable source in the media, advertising is the best fit.

Paid media is the key idea here: advertising is a paid form of communication delivered through media with a sponsor that’s clearly identifiable. Public relations focuses on building relationships and earning media coverage, so it relies more on publicity—coverage obtained without paying for it and not directly controlled by the sponsor. A news release is a PR tool intended to generate such coverage, not a paid placement itself. Because the statement emphasizes payment and a clearly identifiable source in the media, advertising is the best fit.