When a firm tries to encourage consumers to make a direct purchase with the aid of a special incentive, this is known as

When a firm tries to encourage consumers to make a direct purchase with the aid of a special incentive, this is known as

• A. Marketing promotions
• B. Sales promotions
• C. Consumer promotions
• D. Trade promotions

Answer: (B)

Sales promotions are short-term incentives designed to spur immediate purchases and boost sales. When a firm offers a special incentive to get consumers to buy now, it’s using a sales promotion. This umbrella category covers tactics like coupons, discounts, rebates, samples, and limited-time offers aimed at end consumers. Consumer promotions are a specific type of sales promotion targeted directly at buyers, but the overall label for these efforts is sales promotions. Trade promotions, by contrast, are aimed at retailers or distributors rather than the end consumer, and marketing promotions is a broader, less precise term.

Sales promotions are short-term incentives designed to spur immediate purchases and boost sales. When a firm offers a special incentive to get consumers to buy now, it’s using a sales promotion. This umbrella category covers tactics like coupons, discounts, rebates, samples, and limited-time offers aimed at end consumers. Consumer promotions are a specific type of sales promotion targeted directly at buyers, but the overall label for these efforts is sales promotions. Trade promotions, by contrast, are aimed at retailers or distributors rather than the end consumer, and marketing promotions is a broader, less precise term.