Which metric shows the potential audience reached?

Which metric shows the potential audience reached?

• A. Impressions
• B. Frequency
• C. ROMI
• D. Reach

Answer: (D)

Reach is the measure of how many unique people your message could reach at least once, so it shows the potential audience size. It differs from impressions, which count every time the ad is shown, including repeats and not the distinct audience. Frequency, calculated as impressions divided by reach, tells you the average number of times each person sees the message. ROMI is a financial metric assessing profit relative to spend, not audience size. For example, if 1,000 people see the ad at least once (reach) and there are 3,000 total views (impressions), the frequency is 3.

Reach is the measure of how many unique people your message could reach at least once, so it shows the potential audience size. It differs from impressions, which count every time the ad is shown, including repeats and not the distinct audience. Frequency, calculated as impressions divided by reach, tells you the average number of times each person sees the message. ROMI is a financial metric assessing profit relative to spend, not audience size. For example, if 1,000 people see the ad at least once (reach) and there are 3,000 total views (impressions), the frequency is 3.