Which term describes tailoring online experiences to individual customers, based on their past behavior?

Which term describes tailoring online experiences to individual customers, based on their past behavior?

• A. Personalization
• B. Localization
• C. Globalization
• D. Standardization

Answer: (A)

Tailoring online experiences to individual customers based on their past behavior is personalization. It uses data from what a person has done before—pages viewed, items purchased, searches made—to adjust content, offers, or product recommendations they see. This makes interactions more relevant and often boosts engagement and conversions. For example, showing products similar to what someone has browsed or purchased, or suggesting shows and movies based on viewing history. Localization focuses on language, currency, and local norms; globalization aims for broad, uniform strategies across regions; standardization delivers the same experience to everyone.

Tailoring online experiences to individual customers based on their past behavior is personalization. It uses data from what a person has done before—pages viewed, items purchased, searches made—to adjust content, offers, or product recommendations they see. This makes interactions more relevant and often boosts engagement and conversions. For example, showing products similar to what someone has browsed or purchased, or suggesting shows and movies based on viewing history. Localization focuses on language, currency, and local norms; globalization aims for broad, uniform strategies across regions; standardization delivers the same experience to everyone.